Merch

“ABOUT” the “MERCHANDISE”

“The Buffalo Mighty Mo’s” is a Marketing Entity.

The sale of “Mighty Mo”-related products will generate substantial revenue and contribute to the projects’ life form & existence. There will be a deliberate production of additional commodities associated with the theme/product/project.

Video Games, Toys, & Merchandise companies — these products will be useful for the massive coordinated promotional campaign that will start after the Novel release and before the film’s release

The strategy is to give the movie-related merchandise a long life span, a risk merchandisers often take based on the film’s success.

Licensing is all about “wanting a piece of something” You’ve got to have the time and place for that property to be nurtured; Most movies do not translate well into merchandise and thus have limited merchandising potential;

The Buffalo Mighty Mo’s, on the other hand, is a marketing entity;

It is a Musical mechanism
It is an Educational vehicle;
It is a Historical narrative;
It is an Adventure episodic

It will inspire additional commodities, and thus, additional profits; Studios and Producers have sought new and innovative methods to draw people into theaters to see their projects; Color Posters and TV commercials have been the driving force of successful marketing, past & present;

But the advent of social media will enable The Buffalo Mighty Mo’s to reach audiences in a new way The new term for marketing strategies is now called: “followers”.

Between Facebook, Twitter, Instagram & Tumbler, I can post trailers, updates, and concept art & images

The Buffalo Mighty Mo’s will make it’s presence felt on store shelves, as well as in movie theaters;

Licensed merchandise— including Toys, T-shirts, and Lunchboxes — can as much attention to the film as as a commercial or poster;

Since the dawn of the film and literary industry, studios and publishing companies have sought new and innovative methods to draw people into theaters and book stores to see and read their projects;

In today’s market, Film and Book promotion campaigns combines numerous methods to attract an audience;

Conventional Media: Colorful posters and TV Commercials;
Social Media: Internet companies for posting products
Merchandising: Store shelves for commodities, stock, & vendibles
Online Games: The “Alternative Reality” echelon

Visual style and Critical acclaim can show how an effective marketing strategy can entice viewers, readers, & listeners;

Go to the Audience: Comic Con / Gallery Openings / Book Signings

Fun and Games: Deeper involvement & information of the Viewer/Reader;
Interactive Storytelling / Audiobooks

Knick-Knacks and Tchotchkes (Trinkets): Enhancement of emotional experience as a result of a viewer/reader through small promotional giveaways and specialties

Word-of-Mouth and the Internet: Generating a “Positive Buzz”

The Buffalo Mighty Mo’s will have an extremely wide variety of theme and character-based merchandise, including: